How to master On-page SEO – Part 1 of 3

 In Business advice

How to master On-Page SEO – Part 1 of 3

When you Google- What is On-Page SEO? You get this from MOZ: “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.”

On-Page is your source code and content, Off-Page SEO is defined by external factors such as links and social social signals.  

So Search Engine rankings work like this: They combine both aspects (On-Page & Off-Page) to determine which result should be at the top.  Their goal is to always provide the most relevant result to the search query to keep its customers (you and me) happy.   

So… The most important place to start when developing content is to make sure it is RELEVANT to what is being searched.  Always think of the end user when writing content.  What kind of questions can be answered to provide value to your potential clients.  For Instance: If I were a dentist, I would want my content to answer questions prospective clients might have before calling my office. “What do I do when my tooth hurts?”  “How can I help prevent cavities?”

Comprende?

Here are some of the elements within your website that can be optimized to provide a better user experience and can help the search engines define your relevance.

Meta Tags

Meta Tags are the most important part of your on-page SEO efforts because these are used to provide the search engines information about your page. Optimizing Meta Tags will improve traffic and increase your click through rate. Using custom Meta Tags can help with user satisfaction and encourage people to click on your site.

Title Tags

There are a couple of different  tags on your page. The most vital one is your title tag. This is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.

The title tag defines what the page is about. When ranking web pages for specific search queries, Google compares the title tag to the rest of the content on the page.

For HTML, the code for the title tag looks like this:

<title>How To Master On-Page SEO</title>

You want to be sure to not overload the title tag with too many characters (Keep it under 70). Most SEO plugins will alert you if you go over.

Use your title tag to stand out and be more appealing to your visitors. Make sure all the important information is there, including your location and keywords for your business.

Meta Descriptions

The meta description defines what users will find on the page. While it is not a specific ranking factor, search engines use the meta descriptions to determine the page’s topic and if the audience will find value.

Really good meta descriptions can generate a competitive advantage in the search results, creating a higher click-through rate with a higher chance of conversions.  Sometimes Google will omit the custom description and pull an from the content on the page, so I recommended that you fill in the meta description for every page of your site.

Earlier this year (2016), Google extended the length of descriptions for both desktop and mobile. For desktop, users see up to 200 characters, while on mobile they will only be shown up to 172 characters. Keep your description between 165 and 175 characters to appeal to both mobile and desktop searches.

Make sure you clearly define what users will find on the page. This is their first interaction with your brand or business, Make It Count!

To get steady traffic to your site, it starts with your title and meta tags. Once you start getting clicks, it’s up to your user experience and  content to keep them on the page.

Next Week I Will Be discussing Heading Tags, URL strings and How to build User-Friendly Content

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